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From irreverence to irrelevance: the rise and fall of the bad-tempered tabloids

“Kick this mob out” shouted the front page of The Daily Telegraph reporting the calling of the 2013 election in which Tony Abbott was to triumph. Restraint and modesty have never been the hallmarks of tabloid newspapers. Sometimes they celebrate what they claim is their impact – most famously when the London Sun proclaimed “It’s The Sun wot won it” after the 1992 Conservative victory. But it is a long time since any tabloid newspaper could plausibly claim such a role because their reach has shrunk so markedly. In 1972, the biggest-selling newspaper in Australia was The Sun News Pictorial in Melbourne, with a daily circulation of 648,000. Its stablemate, the Melbourne Herald, was the biggest-selling afternoon newspaper with 498,000.