Reed Sarratt Distinguished Lecture
"Ken Auletta, staff writer for The New Yorker and author of 11 books, will deliver the Reed Sarratt Distinguished Lecture at the UNC School of Media and Journalism. In his most recent book, "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," Auletta considers the $2 trillion global advertising and marketing business, and reports on the many newspapers, magazines, TV and radio stations — as well as digital enterprises — it supports."
UNC School of Media and Journalism
Carroll Hall, CB 3365
Chapel Hill , NC 27599